How TikTok,YouTube,others Chooses Which Songs Go Viral

Like many TikTok sensations, Savage  by Megan Thee Stallion appeared to come from fans and the streets or from the enthusiasm of its users, who choreographed their own dances for the song,but in reality both Magan’s Record label and TikTok worked from the beginning to crate the buzz to get the song Savage to #1.

Top users receive weekly emails with instructions on which videos to make to increase their exposure,

Pete’s record label, 300 Entertainment, was working with TikTok to promote her album Suga early last year, right before the Covid pandemic hit. The label initially picked a focus of its campaign—the song Captain Hook. But TikTok urged the label to put five tracks on the platform to monitor various metrics before committing to a song. Almost immediately, TikTok users took to another track, Savage.

the get paid big money to create dance craze or rutines

#SavageChallenge, named after a dance routine created by Keara Wilson, a 20-year-old TikTok user in Texas. Wilson, who’s been hired to create similar dances for rapper T-Pain and other stars, said she wasn’t paid to create the Savage dance. But Pete’s label, 300, did run an influencer marketing campaign, and TikTok megastars Charli D’Amelio, Addison Rae, and Hailey and Justin Bieber posted videos of the #SavageChallenge to their more than 200 million

99% fake 1% ain’t

read what Bllomberg Bussiness had to say